The Home Depot
Spring Hiring Campaign — 2020
Client
The Home Depot
Role
Junior Art Director
A brand campaign roll out for The Home Depot's Spring 2021 hiring campaign. We utilized bold colors, animations, and a fresh look to invite gig workers to come and work for The Home Depot this summer.
We took the traditional and familiar Home Depot square and began to skew it on its axis to build out unique holding shapes. These holding shapes focused on individual employees, showcasing the difference that you make when you work with Home Depot.
Digital Assets
We developed a variety of ways to utilize the parallelogram as a holding shape. We created a variety of ways to handle CTAs and buttons, so that the team at the Home Depot could have a library of templates to choose from.
Brand Guidelines
We built out an expansive brand guideline book for The Home Depot to utilize during this campaign. This comprehensive guide book covered everything from illustrations to photography and color usage.
Illustration
We developed a series of illustrations showcasing the kind of careers that Home Depot has to offer. We also provided a motion example of how these illustrations could be animated for social posts and added visual interest.