Fisher Nuts
It’s in the bag. — 2021
Client
Fisher Nuts
Role
Junior Art Director
For Fisher Nuts’ “It’s in the bag.” campaign, we wanted to showcase the company’s new, bold packaging alongside some equally stunning food photography and bright, engaging colors.
This new look for Fisher extended across a variety of digital, social, and video formats.
Social Assets
I developed and built out all of the social posts across Facebook, Instagram, and Pinterest alongside a partner copywriter.
Color Blocking
Color blocking played an enormous role in developing the look and feel for the campaign. Our color palette consisted of paired up colors, with the darker of the two always being the “grounding” color. Color blocks never directly split the center or perfectly touch corner to corner.
End Cards
I storyboarded out the end cards for the 15 second spots. These storyboards were brought to life and animated to bring the campaign’s bright colors into the warm hues of the commercial spots.
Static Web Banners
I developed the look and feel of the static web banners across a variety of sizes and formats.