Sotheby’s International Realty
Nothing Compares Campaign — 2021
Client
Sotheby’s International Realty
Role
Junior Art Director
I worked with a team of art directors, designers, copywriters, and producers to create the 2021 Sotheby's International Realty campaign titled "Nothing Compares."
We created a series of templated assets for their brokerages to use. From everything to digital assets to brochures and postcards, this new campaign allows brokerages to easily promote their agents and properties across a variety of platforms.
Because this was a global launch, all of our assets had to be properly translated into a variety of other languages. I worked closely with a team of translators to create over 100 assets in 10 different languages, making sure that the line breaks and cadence transitioned over properly.
The Grid
The grid played an enormous role in both the print and digital development of this campaign. A modular system was developed in order to be easily templated and utilized by the Sotheby’s International Realty team. We created a variety of templated grids that agents and other users would be able to easily access and utilize with their own property images.
