NVIDIA GTC 2024
SAP Center — 2024
Brand
NVIDIA
Art Director
Mathias Caetano
Graphic Designer
McKenzie Homer
Content/Copywriter
Mark Southworth
Project Manager
Rick Arca
I worked closely with my creative team at NVIDIA to paint the entire SAP Center green during the first in-person GTC Keynote since 2019.
From 60’ hanging banners to 2” label tags, we tackled a variety of print and digital assets. This was easily the largest project I have worked on in both scale and variety of assets and placements.
It was such an honor to get to takeover the SAP Center for NVIDIA GTC 2024. This was by far NVIDIA’s largest in-person GTC to date.
Process
Mockups were an essential part of bringing the GTC at SAP vision to life. We wanted to focus on how all of our physical assets would live together within this huge space.
The image on the left shows our rendered mockup(top image) compared to our completed install(bottom image).
Physical Signage
We washed the entire SAP Center inside-out in NVIDIA Green. From column wraps to 60’ hanging banners, we wanted all of San Jose to know NVIDIA’s GTC Keynote would be one to remember.
