Centura Health
Rebrand — 2021
Client
Centura Health
Role
Junior Art Director
For Centura Health’s rebrand, I assisted in the implementation of the new brand across a variety of mediums both big and small.
This bold, fresh look for Centura Health, a hospital system in Colorado, helped unify a collection of hospitals and facilities. In order to create overall cohesiveness, each hospital needed its own lock up. Our team helped unify this expansive system all beneath one bright and optimistic brand.
Fleet
I implemented the new look and feel across a variety of vehicles in order to make them all feel completely unified beneath the Centura Health brand.
Logo Development
I developed a system for creating Centura sub-brand logos for each of the many facilities and hospitals that live within the Centura family. We created rules and guides to help all of the logos feel cohesive, while allowing for some of the longer names to have ample space for type.
Collateral
Besides Fleet, this new look and feel had to expand to a variety of other collateral. Here’s just a few examples of how this brand was implemented in physical objects such as pharmacy bags and mission-driven daily planners.