Threepiece.us
Branding
Client
Threepiece.us
Role
Designer
I worked in collaboration with founder and owner of Threepiece.us, Jake Owens, in order to create a brand for this massively successful wheel importer and builder.
We turned the world of custom wheels on its head with sleek graphics and bold, flashy photography.
Process & Design
The Threepiece.us logo was designed to be instantly recognizable, simple, and legible. Because the wheels were being imported from Japan, we worked with a translator fluent in Japanese to translate the tagline “Real Wheels || Real Cheap.”
Here are some of the original slap stickers I designed in 2016 to launch the Threepiece.us brand.
Results & Longevity
When I began brand work for Threepiece.us back in 2016, the had a handful of sales reps and less than 10,000 followers. Today, they are one of the largest aftermarket wheel dealers and part suppliers. To this day, the Threepiece.us brand lives on and can be seen on a variety of sponsored vehicles.
